Market Research Specialist

About the job

The Company: Our client is seeking a highly organized and analytical Market Research Specialist to join their dynamic team. This role involves conducting comprehensive market research, managing regular mystery shopping activities, recruiting and training personnel for mystery shopping, and collaborating closely with multiple departments such as Product, Marketing, Risk, and Collections to improve research processes and insights.

Job Responsibilities:

• Conduct regular market research to gather and analyze trends, competitor activities, and customer preferences in the fintech industry.
• Organize and oversee mystery shopping programs to evaluate customer experiences and the effectiveness of company offerings.
• Recruit and train a network of mystery shoppers, ensuring they are equipped to assess various customer touchpoints accurately.
• Collaborate with internal teams, including Product, Marketing, Risk, and Collection, to share research insights and contribute to process improvements.
• Develop and present detailed reports on findings from mystery shopping activities and market research to relevant stakeholders.
• Propose strategies and solutions based on research to enhance customer experience and product performance.
• Maintain and refine the mystery shopping framework to ensure efficiency and effectiveness.

Key requirements

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• Experience in the fintech industry is a plus.
• Proven experience in market research and mystery shopping.
• Strong analytical skills with the ability to interpret data and translate findings into actionable insights.
• Excellent organizational and project management skills, capable of juggling multiple tasks and priorities.
• Strong English, communication and interpersonal skills to effectively collaborate with cross-functional teams and lead external personnel.

To apply, please send your updated CV to Mitch Goddard at mitch.goddard@cgptalent.com, quoting the job title or Click Apply Now.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.