Head of Customer & Channel Strategy

The Company: Our client is a well-established consumer brand with a global presence and a strong ambition to elevate its customer engagement and commercial performance.

Role & Responsibilities:

• Develop and implement retail-focused marketing strategies that drive brand visibility, customer loyalty, and revenue growth.
• Leverage data and insights to design targeted trade programs and customer-centric campaigns across all retail channels.
• Drive excellence in retail execution, from product assortment, display standards to field force effectiveness.
• Enhance customer engagement through personalized loyalty programs and omnichannel brand experiences.
• Lead merchandising initiatives to ensure optimal shelf visibility and alignment with consumer behavior.
• Develop and manage promotional and channel strategies to support product launches and commercial objectives.
• Monitor competitor and market dynamics to proactively adapt retail marketing approaches.
• Work cross-functionally with sales, digital, and operations to ensure seamless execution and brand coherence.
• Coach and develop the marketing team to foster creativity, accountability, and high performance.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 10 years of experience in retail or trade marketing, with a strong track record of commercial impact.
• Deep expertise in customer insights, merchandising, channel activation, and trade program management.
• Strong leadership skills with proven experience managing cross-functional teams.
• Excellent communication and presentation skills; able to influence across levels.
• Strategic thinking combined with hands-on execution ability.
• Fluency in English is required.

To apply, please send your updated CV to Hoa Tran at hoa.tran@cgptalent.com, quoting the job title or Click Apply Now.

Due to the anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.