Digital Marketing Specialist

About the job

The Company: Our client is an iconic building material brand with significant ambitions to scale their presence across Asia Pacific..

Role & Responsibilities:

• Overseeing website management, social media content, and paid campaigns.
• Collaborating with external PR agencies for product launch campaigns.
• Executing digital marketing tools and strategies (SEO/SEM, Social Media, Google Ads, etc.) and content marketing.
• Managing email campaigns, blog posts, lead nurturing, and influencer agreements.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Continuously analyze website user behavior to identify areas for improvement and implement CRO strategies to increase conversion rates.
• Monitor online reviews and social media mentions, and respond to customer inquiries or concerns in a timely and professional manner.
• Work closely with external supplier/agency to build and install retail displays to ensure marketing initiatives align with the company’s brand and objectives.
• Creation and Management of promotional events both physical and digital.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5 years of experience with proven track record in B2B and B2C digital marketing with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Business Manager, email marketing software, etc.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities, .
• Experience in Salesforce, Website CMS, Adobe Creative Studio, Canva, pardot or similar.
• Certifications in digital marketing (e.g., Google Ads, HubSpot) a plus.

To apply, please send your updated CV to Khanh Nguyen at khanh.nguyen@cgptalent.com, quoting the job title or Click Apply Now.
Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.