Digital Marketing Director

About the job

The Company: Our client is an iconic software development firm with significant ambitions to scale their presence across in SEA.

Role & Responsibilities:

• Develop and Execute Digital Marketing Strategies: Plan and implement comprehensive digital marketing strategies to achieve our marketing goals, including increasing brand awareness, driving website traffic, and generating leads/sales.
• Content Creation and Management: Create engaging and relevant content for various digital channels, including social media, blogs, email campaigns, and website content.
• Search Engine Optimization (SEO): Optimize website content and structure to improve search engine rankings and drive organic traffic. Stay updated with SEO trends and best practices.
• Paid Advertising Campaigns: Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others. Monitor budgets, ROI, and ad performance.
• Social Media Management: Develop and execute social media marketing campaigns, including content creation, posting schedules, and engagement strategies. Stay current with social media trends.
• Email Marketing: Create and manage email marketing campaigns, including list segmentation, A/B testing, and analyzing campaign results.
• Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics and marketing automation platforms. Provide regular reports and insights to optimize strategies.
• Conversion Rate Optimization (CRO): Continuously analyze website user behavior to identify areas for improvement and implement CRO strategies to increase conversion rates.
• Online Reputation Management: Monitor online reviews and social media mentions, and respond to customer inquiries or concerns in a timely and professional manner.
• Collaboration: Work closely with cross-functional teams, including designers, developers, and content creators, to ensure marketing initiatives align with the company’s brand and objectives.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Business Manager, email marketing software, etc.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative thinking and the ability to stay up-to-date with industry trends.
• Certifications in digital marketing (e.g., Google Ads, HubSpot) a plus.

To apply, please send your updated CV to Khanh Nguyen at khanh.nguyen@cgptalent.com, quoting the job title or Click Apply Now.
Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.